Building Extensions from Down Under -Beware Marketing Statistics!

I like reading newsletters from generic wine organisations. They give us good market statistics and a view of our market ‘from the outside’. This morning I glanced at a Wines Australia News February 2016. It was titled, ‘UK wine trade delight in Australia Day Tastings’. This seemed interesting as Wines Australia had a Fair here…

How to ‘Get Into’ the Wine Trade!

Among all the questions I am asked at tastings this one pops up again and again: ‘How do I get ‘into’ the Wine Trade’?  Answer: Get a Job: Import Wine: Sell Something. The Wine trade is no different to any other profession. It’s cut throat and viscous and often controlled by business heads who have…